overview
Ballston is a world-class urban neighborhood in Arlington, Virginia that offers a full 24-hour experience for office workers, residents and visitors alike. The local Business Improvement District hired Collins + Co. in 2019 to manage social media channels, grow followings and promote the neighborhood across Instagram, Facebook and LinkedIn.
Ballston BID
We take a holistic and proactive approach by regularly visiting Ballston to fully immerse ourselves in the neighborhood and accurately portray the energy and visual identity of the organization’s key message, “Life is Full.” By working in a consistent play on words (i.e. grateFULL, thankFULL, playFULL) the Co. has established a lively, inclusive and inviting voice. Followers are encouraged to take pictures in the neighborhood with the tag #Ballston and #LifeIsFull for a chance to be featured. We regularly embrace trends to stay relevant and innovative.
strategy
social media, content creation, client management
WORK
Increase following and engagement, establish the Ballston social media channels as resources for the community and visitors.
Goals
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Post Title
two lines
who visit the neighborhood and post collaboration content that is both paid and organic. We have developed strong relationships WITH restaurants and businesses so they now tag us and send us content. We promote events and run giveaway campaigns that measure engagement. The average reel is seen by more than 5,000 accounts.
There is a consistent stream of influencers...
results
