Utilizing an always-on media relations approach, C + Co. began pounding the pavement with DPOB messaging—uncovering untold stories, highlighting for-good programming and businesses in the downtown corridor, and illuminating champions of diversity who call the CBD home. 

We dug into the ‘why’ behind each arm of the organization, ensuring that each touchpoint with media laddered up to the greater mission and ethos of the organization and its leader.


Public relations, crisis communications, thought leadership


Spotlight existing events happening in the CBD, and drive awareness and attendance using media placements earned through strong, regional media relationships. Amplify the voice and mission of the CEO of DPOB to establish a sense of community and belonging; invite other businesses to get on board with the revitalization of Downtown Baltimore. Shift the narrative of DPOB from a business organization to a neighborhood organization – inviting all to join the partnership and add vibrancy to Downtown Baltimore.


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C+Co. earned over 330 positive media placements for The Downtown Partnership of Baltimore – transforming the public perception of the quasi-non-profit organization. The Co. garnered 99 placements on holiday programming in 2021 alone, including securing national photographers to attend and document the monument lighting, a first-ever feat. This accomplishment was noted as the most media coverage the organization has had in over a decade.

In our first year...

media placements on holiday programming in 2021


readers, viewers, and listeners reached 


positive media placements in first year