Social Media Manager (Paid + Organic)


DENVER, CO
Full-Time

Role Description

  • Partner closely with VP of Marketing and the social media team to ensure client strategies align with overall company vision, growth initiatives and performance goals
  • Develop comprehensive organic and paid social media strategies that drive brand awareness, engagement, lead generation and measurable ROI
  • Lead full-funnel paid social media campaign strategy, including audience development, budget allocation, A/B testing, optimization and performance reporting
  • Provide strategic oversight and implementation guidance for paid campaigns across platforms including Facebook, Instagram, TikTok, LinkedIn, and emerging channels
  • Oversee influencer engagement strategies and native advertising opportunities in collaboration with integrated communications leads
  • Own performance reporting (monthly, quarterly, annual), delivering clear insights, strategic recommendations and forward-looking growth plans
  • Manage and mentor social media team members, providing guidance on content strategy, execution and professional development (if applicable)
  • Lead online community management strategy, ensuring active, thoughtful engagement and brand reputation monitoring, including occasional weekend oversight, as needed
  • Develop high-impact creative campaigns, including content direction, storytelling concepts and performance-focused creative testing
  • Create and execute social media deliverables outlined in strategic plans, ensuring quality and timeliness
  • Direct and produce photo shoots and other creative initiatives to build robust content libraries
  • Utilize design and content development skills to support infographics, stories, short-form video and other visual assets
  • Continuously evaluate social media trends, platform updates and emerging best practices to enhance client performance and Collins + Co.’s digital capabilities
  • Establish and nurture key relationships with clients, influencers/creators, vendors and strategic partners
  • Analyze industry news and trends to proactively guide client strategy
  • Leverage social media management and advertising tools (e.g., Loomly, Meta Ads Manager, LinkedIn Campaign Manager, etc.) for scheduling, reporting, campaign execution and performance optimization

Principal Accountabilities

Qualifications

  • 4–6+ years of progressive social media experience, with strong preference for agency experience
  • Demonstrated experience managing both organic and paid social media strategies with measurable results
  • Hands-on experience managing paid media budgets and optimizing campaigns for performance
  • Strong understanding of analytics, KPIs and performance reporting across major platforms
  • Exceptional communication, presentation and stakeholder management abilities
  • Highly organized, strategic and results-oriented, with the ability to manage multiple client accounts simultaneously
  • Experience mentoring or leading team members preferred
  • Must be based in the Denver metro region with reliable transportation for in-person meetings and client needs

benefits

Salary Range: $70K - $85K 
  • Empowered PTO for work-life balance.
  • Annual bonus based on performance.
  • Remote-friendly work environment with ability to be on-site for client meetings in Colorado.
  • Health, vision, and dental insurance.
  • Simple IRA plan with 3% company match.
  • Eight (8) weeks fully paid parental leave.
  • Generous commission opportunities for securing new business.

APPLY NOW

Join a rapidly growing, female-owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling and digital engagement, we’d love to hear from you!

Under the general direction of Collins + Co.’s VP of Marketing, this position is responsible for leading both the organic and paid social media strategy for a portfolio of the firm’s clients. This role provides high-level strategic oversight, performance accountability and day-to-day leadership to ensure all social media and digital marketing activities are executed in alignment with client goals and in the context and spirit ofCollins + Co.

The Social Media Manager serves as the strategic lead across platforms, ensuring integrated organic content, paid media performance and community engagement work together to drive measurable results.