Senior PR Manager

Baltimore/DC metro region
Full-Time

Position Overview

Under the general direction of Collins + Co.’s executive leadership team, the Senior PR Manager will lead and support strategic media relations efforts for a roster of Collins + Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins + Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins + Co. interns and future employees. 

Public Relations + Media Strategy

  • Responsible for account and relationship management of PR clients. 
  • Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients.
  • Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends.
  • Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage.
  • Monitor industry news and identify newsjacking opportunities to position clients as thought leaders.
  • Identify, draft, and manage award submissions and thought leadership efforts – including op-eds, bylines, and speaking opportunities.
  • Own client relationships, acting as the primary point of contact for PR and media relations efforts.
  • Lead and support crisis communications efforts, serving as a trusted strategic advisor to clients during high-stakes situations – developing messaging, coordinating rapid response, and managing media inquiries to protect and preserve brand reputation.
  • Manage account hours, client budgets, and team bandwidth across accounts you lead, ensuring resources are allocated effectively and work is delivered on time and within scope.
  • Oversee social media messaging across channels for assigned clients, ensuring brand voice is consistent, content is purposeful, and communications are integrated with broader PR efforts.
  • Own reporting and analytics for PR and integrated accounts, tracking key performance metrics, media coverage, and campaign results – translating data into actionable insights and presenting findings to clients on a regular cadence.

Benefits

Join a rapidly growing, female-owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling, we’d love to hear from you!

Qualifications

  • 5+ years of experience in public relations and social media management. Please note any industry experience in commercial real estate/development, hospitality, nonprofit, and product launch.
  • Proven ability to create and execute successful, innovative PR campaigns.
  • Bachelor’s degree in communications, journalism, or related field
  • Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts.
  • Strong writing skills with the ability to craft compelling pitches, press releases, and short-form copy.
  • Customer-focused with a client-centric mindset, excelling in a fast-paced, deadline-driven environment.

Must be based in the Baltimore or DC metro region with reliable transportation

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Key Responsibilities

Collaboration + Leadership

  • Work closely with Collins + Co.’s leadership team and clients to align PR and social media strategies with business goals.
  • Oversee and mentor junior team members, providing guidance and support in PR and social media best practices.
  • Collaborate with the design team to develop visually compelling content that enhances brand storytelling.
  • Support public relations and marketing efforts such as on-site events, media interviews, and promotional activations.
  • Identify and pitch new business opportunities to expand Collins + Co.’s client portfolio.
  • Empowered PTO for work-life balance.
  • Annual bonus based on performance.
  • Remote-friendly work environment with regular on-site client meetings in Baltimore or DC.
  • Health, vision, and dental insurance.
  • STD, LTD and life insurance.
  • Simple IRA plan with 3% company match.
  • Eight (8) weeks fully paid parental leave.
  • Commission opportunities for securing new business.
  • Cell phone credit.