overview
Collins + co. is the Guinness Open Gate Brewery's agency of record for PR, social media, and graphic + print design. As their trusted partner of nearly five years, we were enlisted to imagine and execute a bespoke can label for their new "Prowess Wheat," brew. This beer serves as the brewery's 2023 ode to International Women's Day, and was brewed in collaboration with the Pink Boots Society.
Guinness
OPEN GATE BREWERY BALTIMORE
C+Co. utilized the iconic feminine profiles as symbols of the Women's movement, but added our own unique twist on the iconography by containing each within its own striking shape. We wanted to stray away from any expected imagery such as all-pink palettes and frills; instead, we chose a balanced and bold palette of pink, burgundy, orange, emerald, and dayglo to invoke energy and excitement. Featuring flora, a fist of empowerment, and even a Guinness pint easter egg, this label is one for the open gate brewery's books.
strategy
PRODUCT DESIGN, art direction
WORK
Visually represent the values and objectives of the International Women's Movement + promote limited edition can package sales at the brewery.
Goals
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Post Title
two lines
results
