overview
JLL is a global commercial real estate services firm that strives to stay top of mind in a competitive and often challenging media landscape. The Mid-Atlantic team knew that hiring Collins + Co., given our depth of knowledge of commercial real estate and the key economic drivers within a city, we would be a perfect fit. We have been the Mid-Atlantic team’s agency of record for 7 years and have continued to strengthen our relationship and increase wins over each year.
JLL
From the start, our goal was to go “beyond the Business Journal,” meaning we consistently strive to position JLL and its leaders as subject matter experts for more than just ‘office space’ but work/life balance, economic data and trends as well as awards. We got to know the stakeholders and we dove into the work that makes JLL the most successful CRE firm in the DC area. In addition to DC, we travel to Richmond, Hampton Roads and Baltimore to ensure we know those markets so we can tell their stories and we have been rabid in our efforts to gain placements for the team.
strategy
Public relations
WORK
Gain media market share in a competitive market, position leadership as experts throughout the region and gain exposure for all business lines JLL provides clients in the Mid-Atlantic.
Goals
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we landed more than 120 media placements. During the latter part of the pandemic, we positioned JLL as the subject matter expert in trending “return to the office” conversations. We hosted several hours of Good Morning DC in JLL’s K Street office, among other broadcast coverage. We have earned hundreds of millions of digital impressions, more than 980 individual pieces of coverage over the course of our engagement and earned more than $1.9 million in ad value.
In our first year...
results
